Light-Up Activity Board™ | Turn it, light it, plug it in: 30 minutes of play, zero screens

Drove from Manchester to Cornwall with two kids in the back. I gave the board to my son after Birmingham and he played with the switches all the way to Bristol, then with the little key until Exeter. I drove in peace.

I was looking for something for Tommy's first birthday that wasn't the usual cuddly toy. When he saw the white lamp light up from the red switch his mouth fell open, and he hasn't put it down since.

Bought for the doctor's waiting room and for trips. My two-year-old daughter sits there with the little key and the lights for about twenty minutes, which is a record for her.

Sunday lunch at the in-laws' and a restaurant on Saturday night: the board goes in the bag and my little one sits there quietly. He turns the dial and watches the coloured lights come on all around. Highly recommended.

I'm the grandma and I bought it for my two grandchildren who come to me on Sundays. I used to have to entertain them with cards, now they squabble over the little key. I've bought one for my friend Lynn too.

My son adores it, the white lamp in the middle mesmerises him. Only thing: if they leave it switched on the batteries don't last forever, so I now keep spares in the drawer. Otherwise it's sturdy and well made.

Bought for my three-year-old nephew, unwrapped under the tree on Christmas morning. He didn't put it down until lunch and afterwards asked to take it to Grandma and Grandad's.

He plugs it in, the lamp comes on and he cheers. He does it thirty times in a row and never gets bored. Meanwhile I drink my coffee while it's still hot, which hasn't happened in months.

My niece's first birthday, there were five other kids and in the end they all took turns with the board. No fights, almost a miracle. The wood is lovely and you can tell it's well made.

I leave it at my mother's house. When we visit, my little boy runs straight to look for the board, and grandma is happy because he's calm and she can cook.

I wanted something to keep the phone off the table with my two-and-a-half-year-old daughter. With this she stays alert and curious, she talks to the lights and the key. She doesn't ask for the screen any more.

I thought it was a toy like any other, but my little girl has used it every day since she found it in her stocking. She turns the dial and laughs when the lights come on.

It depends on the mood: some days ten minutes, some days a good half hour. In the car and at the doctor's it's a lifesaver, at home I take it out when I have work calls to make.

Switches, buttons that light up, a real key... he's 3 and goes from one thing to the next without stopping. Sturdy wood, I bought one for his little cousin as well.

I'm 68 and I don't understand anything about modern toys, but I understood this one straight away. It lights up, it turns, it presses. My two-year-old granddaughter sits there spellbound by the lights and I watch her and get emotional.

My son uses it a lot and the real key drives him wild. Only note: it's bigger than I thought, it takes up quite a lot of room in the backpack. Otherwise all good, sturdy wood.

Christmas dinner with fifteen people and three children under four. I pulled out the board and for over an hour a calm fell that I couldn't remember. The grown-ups managed to eat their dinner hot.

I try not to sound like an advert but it's true: every time I suggest it my daughter greets it as if it were brand new. The button that lights up she presses a thousand times.

I'd bought it for the eldest and it ended up with his eighteen-month-old brother. The big one says it's baby stuff, but secretly he tries it anyway.

An hour in the queue at the doctor's and the little one didn't make a single fuss. The white lamp hypnotises him and the colour changes with every button.

My 4-year-old son prefers other things after a while, especially active games. For his 2-year-old little sister it's perfect. I'd recommend it more for the younger ages.

I bought it for my mother, who looks after her grandson every afternoon. She sent me a video: him turning the little key with a serious face and then laughing when the lamp lights up. The best gift I've ever given.

We often drive from Birmingham to Edinburgh to see relatives. Board on the little one's knees and off we go, hours of play with the dial and the buttons. I'd never seen him so focused.

I gave it to my granddaughter for her first birthday. Her parents wrote that in the evening she won't go to bed without switching it on one last time. What a joy.

The real little key with its switch is what fascinates her most. She turns, waits, it lights up. She repeats it for half an hour, I swear.

As an aunt, I turn up to lunch with the board and the little ones jump all over me. I've been the favourite for a week. Lovely wood, coloured lights, all good.

The button that lights up red, then green, then yellow. He presses it and checks the lamp every time. Seen from across the table he looks like a scientist.

It's lovely and my grandson uses it happily, but I'd have liked more colours in the lights around the dial. Maybe it's just my taste, he doesn't complain at all.

My daughter in the car seat with the board on her knees. She watches the lights for a bit and then moves on to the switches. Two hundred miles and not one protest.

An afternoon with a three-year-old can be long. Now I have my ace up my sleeve: I pull it out and half an hour later I'm still there saying, look how quiet he is.

I'm 70 and wanted to impress my little grandson. I managed it. He calls me Grandad Game and loves it when I get him to start it up with the little key like a pilot.

I admit it, I bought it and now my husband sits on the floor with the little one pressing the buttons. The white lamp in the middle looks lovely in the evening.

Dinner out with friends, two-year-old daughter. I take the board out of the bag and she's absorbed while we adults talk and eat. What a relief.

Bought for my daughter's birthday. A week later she still uses it every day, which with other toys stopped after two hours.

I live in a flat with a three-year-old who can't stay still for a second. With the light-up board he stops on the rug and keeps going for ages with the dial. I could hang out the washing without interruptions.

My little grandson comes to visit for the holidays and he always wanted my phone. Now he wants the board, and the phone is back where it belongs. I liked the lights and the real key.

It looks nice too, the yellow and black stripe with the POWER label makes the grown-ups laugh straight away. My daughter understood straight away where to press.

Sunday at the in-laws', a full room, a 2-year-old who usually runs everywhere. With the board he stayed on the sofa for almost an hour. My mother-in-law wanted to know where I got it.

We set off for the August bank holiday heading for Cornwall, her in the back with the board on her lap. Past Bristol she was asleep, but at lunchtime she started playing with the lights again. I enjoyed the journey.

She says good morning to the white lamp every morning. I find it so sweet. I bought it for the waiting room and instead it became her companion for the day.

She always pulls the blue cable out and I find it around the house. As soon as I see it I put it back, but a place to keep it would have been handy. Otherwise lovely and the little one is happy.

Bought as a present for a friend of my son's from nursery. I was a hit, the mum thanked me for days. Now I want one myself.

I didn't expect much and yet my son worked out straight away how to use it. The big button, the little key, the lamp. He plays on his own while I tidy the kitchen. I'd have liked one more switch, when two of them play they fight over the key.

Lovely and well made, but my 18-month-old daughter is mainly interested in the lamp. She'll discover the rest in her own time, I'd say. For now we keep it for trips and for moments when we need a distraction.

Four generations at the table between Christmas and New Year, and the board went from the little one's hands to those of his 89-year-old great-grandmother, who turned the key laughing. A photo to frame.

We're very pleased with it. I was struck by the quality of the wood and the lights, it doesn't feel like the usual plastic toy. The little one takes it everywhere.

I put it in the backpack for the flight to Majorca and she played all through the wait at the airport. Then she slept on the flight. Can't complain.

For Christmas I gave the same present to two grandchildren so they wouldn't fight. No arguments over who gets to use it first, because each had their own. They're happy, grandma's happy.